Alex daly reveals 6 Kickstarter tips for design campaigns to AIGA

Vann Alexandra founder Alex Daly revealed 6 Kickstarter tips for design campaigns in a recent interview with AIGA. Vann Alexandra has had a ton of success with design campaigns, from the NASA and NYCTA Standards Manuals to the Dieter Rams Documentary. Alex’s discusses 3 common mistakes she sees designers make on Kickstarter–such as a lack of communication with backers. She also gives 3 tips for success–like setting your Kickstarter goal to correspond with your actual needs. The full article can be read on AIGA Eye On Design.