Inc. explores Priority Bicycles’ incredible partnerships

Inc. Magazine explored the incredible partnerships behind Priority Bicycles’ latest Kickstarter campaign in an article by Kevin J. Ryan. In order to create the biggest splash possible, Priority teamed up with Vann Alexandra. The team at VA created a list of of potential test-riders for the bike, and ultimately established partnerships with founder of Dogfish Head Brewery Sam Calagione, musician and surfer Donavon Frankenreiter; professional spearfisher Kimi Werner; and former creative director of Twitter Doug Bowman. The beta-testers were all impressed by the bike, a beach cruiser called the Priority Coast which was actually designed to withstand the harsh elements of the beach. The full article can be read at Inc.