Core 77 interviews Eric Ries on his Kickstarter publishing campaign

With less than two days left in the ‘The Leader’s Guide’ Kickstarter campaign, Core 77’s Carly Ayers sat down with Eric Ries. Ries tells Ayers that, by turning to Kicktarter, he is implementing the strategies he advocated for in ‘The Lean Startup’ –rapid information, experimentation, and getting closer to customers. ‘The Leaders Guide is only being offered on Kickstarter, and will not be available after the campaign ends. With only hours left, the campaign has raised more than $530,000 on Kickstarter. The full interview can be read at Core77.