Bloomberg Business highlights the success of Eric Ries’ Kickstarter campaign

Joshua Brustein wrote about Eric Ries’ Kickstarter campaign in an article for Bloomberg Business. By funding his new book on Kickstarter, Ries is is bringing together a community of subjects who will help him explore his ideas. The Kickstarter campaign has more than 8,000 backers and has raised more than $500,000 out of an $135,000 goal. The full article can be read at Bloomberg Business.