Fast Co. Design features the crowdsourceress

Suzanne LaBarre interviewd Alex Daly in Fast Co. Design about her creative consulting firm, Vann Alexandra. Noting the success of crowdfunding the Standards Manual campaign, LaBarre asks if Daly has tips for other designers looking to launch a Kickstarter campaign. Daly notes how designers already have an edge over other campaigners because it is imperative for a project to look good in order to gain any traction. She also explains the importance of pre-production, the hard work that comes when a campaign is over, and the importance of universal appeal. The full article can be found on Fast Co Design.