Hi. We are Vann Alexandra and we know how to prepare, promote, and launch crowdfunding campaigns. Our founder Alex Daly is the industry’s Crowdsourceress.

We also use our expertise with crowdfunding to offer a new kind of marketing and public relations. We call it crowd relations.

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60 campaigns launched. Over $20 million raised (and counting) from 100,000 backers worldwide through crowdfunding (for 1 rock legend, 2 Oscar winning filmmakers, 3 Pentagram designers, and more).

Crowdfunding services.

We prepare, promote, and launch campaigns for success.

Here are some of the things we do with crowdfunding creators:

–Write excellent copy around your campaign.
–Produce videos that people watch to the end.
–Write press releases that journalists read.
–Generate lists of stellar press opportunities.
–Get influencers excited about your ideas.
–Grab attention through smart email marketing.
–Offer feedback to your visuals with a designer’s eye.
–Create effective incentives, goals, and budgets.


Here is a selection of some of our favorite current and past crowdfunding campaigns:

Phantom Ice Maker | Seven Clear, Slow-Melting Ice Shapes

Phantom Ice Maker | Seven Clear, Slow-Melting Ice Shapes

The first complete clear ice system for professional bartenders and home mixologists alike.

425% Funded
$212,644 Pledged
Currently funding

Pono Music - Where Your Soul Rediscovers Music

Pono Music - Where Your Soul Rediscovers Music

Neil Young's mission through PonoMosic is to provide the best possible listening experience of your favorite digital music.

778% Funded
$6,225,354 Pledged
Funded Apr. 15, 2014

Reissue of the 1975 NASA Graphics Standards Manual.

Reissue of the 1975 NASA Graphics Standards Manual.

The NASA Graphics Standards Manual: Designed in 1974 by Danne & Blackburn. Rescinded in 1992. Reissued exclusively on Kickstarter

596% Funded
$941,966 Pledged
Funded Oct. 5, 2015

Standards Manual

Standards Manual

The 1970 NYC Transit Authority Graphics Standards Manual, by Unimark's Massimo Vignelli and Bob Noorda, reissued as a full-size book by Pentagram designers Hamish Smyth and Jesse Reed.

743% Funded
$802,812 Pledged
Funded Oct. 10, 2014

Only on Kickstarter: THE LEADER'S GUIDE by ERIC RIES

Only on Kickstarter: THE LEADER'S GUIDE by ERIC RIES

A 250-page exclusive book + a backer-only community for new and experienced practitioners of the Lean Startup principles.

436% Funded
$588,903 Pledged
Funded Apr. 15, 2015

ZIPPELIN: An inflatable, one-of-a-kind travel bag by FREITAG

ZIPPELIN: An inflatable, one-of-a-kind travel bag by FREITAG

Hand-cut in Switzerland from recycled truck tarps. Our first rolling travel bag: spacious when you need it, compact when you don't.

489% Funded
$580,563 Pledged
Funded Oct. 12, 2017

Makerarm-The first robotic arm that makes anything, anywhere

Makerarm-The first robotic arm that makes anything, anywhere

A complete digital fabrication system for makers everywhere: 3D print, laser, carve, plot, assemble, pick/place + more on your desktop!

124% Funded
$435,433 Pledged
Funded Nov. 10, 2015

TLC is BACK to make our FINAL ALBUM with YOU!

TLC is BACK to make our FINAL ALBUM with YOU!

We wouldn’t dream of making our final album with anyone BUT our fans. Come on y'all, BE A PART OF TLC HISTORY!

287% Funded
$430,255 Pledged
Funded Feb. 2, 2015

Reissue of Humanscale

Reissue of Humanscale

The tools to design for people. Available for the first time in decades. 3 booklets, 9 selectors, 60,000 data bits. Printed in the USA.

236% Funded
$326,109 Pledged
Funded Aug. 24, 2017

Pioneer Plaque: A Message from Earth

Pioneer Plaque: A Message from Earth

A replica by the original craftsman & reissue of NASA’s Pioneer Plaque, honoring the design by Frank Drake, Carl Sagan & Linda Salzman.

410% Funded
$286,952 Pledged
Funded Jun. 16, 2017



A 24-hour timepiece beautifully designed to change the way you see your day.

1116% Funded
$284,702 Pledged
Funded Jul. 1, 2016

RAMS: The First Feature Documentary About Dieter Rams

RAMS: The First Feature Documentary About Dieter Rams

Join me in making the world’s first feature documentary on legendary designer Dieter Rams, and in helping preserve his design archive.

139% Funded
$279,278 Pledged
Funded Jul. 22, 2016

View all campaigns

Crowd relations services.

After launching sixty successful campaigns, clients started asking if we could handle their PR. We’re now using our expertise with crowds to offer publicity services that are as extensive as our crowdfunding services but go far beyond a 30-day campaign.

Here are some of our offerings:

–Pitch diverse story angles that stick.
–Make introductions to great partners.
–Advise on social media and branding.
–Establish the perfect timeline for a successful launch.
–Get influencers and your community excited about various launches.

A selection of our past and current crowd relations clients include:

Standards Manual

An imprint that preserves design manuals. After raising almost $2 million through several Kickstarter campaigns, Standards Manual is now a thriving publishing company with a gorgeous studio and bookstore in Brooklyn, New York.

The Miami Underline

A 10-mile linear park under Miami’s Metrorail. The Underline will serve to revitalize the Miami community, optimize available space, and enhance the city’s landscape, transportation, and culture.


An all-in-one digital fabricator that can make anything, anywhere. Makerarm goes beyond 3D printing thanks to its innovative interchangeable toolheads––which include laser cutters, a CNC mill, pen plotting, cake icing, and so much more. The project raised almost half a million dollars on Kickstarter, headed by the incomparable Zaib Husain.


An online candle company founded by two ex-Googlers. Keap’s brilliant “Scent to Home” service launched and made strides in the online and print communities. Since then, Keap has expanded and introduced a new line of subtle, earth-infused scents.


An NYC data technology startup that places data in the context of the real world. The company recently launched Enigma Public, a free platform that makes the world's broadest collection of public data open and searchable for everyone–all while providing critical context and advice.

AIGA Eye on Design

AIGA Eye on Design, a platform introducing the best new work by the world’s most exciting designers—and the issues they care about. Eye on Design is hosting their first ever conference for “a full day of creative exploration” in October 2017, announced through a gorgeous visual collaboration with designers Leta Sobierajski and Wade Jeffrees.

Hello Mr.

A magazine about men who date men. The publication made strides in the print world with the launch of Hello Mr. memberships, which supported the magazine, collaborators, and all donated to LGBTQ+ organizations across the country.

Speaking of Home

An incredible public art installation by artist, photographer, and social innovator Nancy Ann Coyne. The first to be installed in St. Paul’s public skyways, Speaking of Home highlights the stories of 58 immigrants from 50 different countries through large scale vintage photographs.

View all crowd relations clients


Zaib Husain

Zaib Husain
Founder, Makerarm

"Alex Daly and her team at Vann Alexandra amazed us with their talent, professionalism, and enthusiasm for our product, Makerarm. They went above and beyond to understand the potential of our disruptive technology and message it to a wide audience of media professionals, influencers, and makers around the globe. With Vann Alexandra's help, we exceeded our Kickstarter goal. We would recommend Vann Alexandra's brilliant team to anyone who wants crowdfunding success or needs to shine a spotlight on their work."

Eric Ries

Eric Ries
Author, The Lean Startup

"Crowdfunding expert Alex Daly and her colleagues shared their considerable knowledge about running a successful campaign and worked tirelessly around the clock to manage our strategy, communications, budget, and fulfillment. Having seen them in action, it’s no surprise that she has had such success with so many crowdfunding projects."

Eliot Higgins

Eliot Higgins
Founder, Bellingcat

"At very short notice Vann Alexandra managed to produce a professional and popular Kickstarter campaign, and their management of the campaign not only ensured the success of the campaign, but also the success of Bellingcat."

Marina Willer

Marina Willer
Partner, Pentagram

"I approached Vann Alexandra to help us raise money for a documentary film. Alex and her team were instrumental in steering the Kickstarter, giving us great advice on what to include on our page and in our rewards. The campaign was a great success and we surpassed our goal. We really couldn't have done it without them, thank you Vann Alexandra!"

Jesse Reed

Jesse Reed
Founder, The Standards Manual

"The success of our campaigns have been the result of three things: important content, passion for telling a story, and the guidance from Vann Alexandra. Our vision was supported by the advice and experience from the Vann Alexandra team, who day-in and day-out were a part of the campaign process—before, during, and well after. I can say with certainty that we wouldn’t have reached the massive audience we did without their hands in our efforts."


Alex Daly Founder

Alex Daly


Alex is the industry’s “Crowdsourceress,” and she loves to work on projects that make the world more beautiful and efficient. Alex has shared her expertise at top film festivals, universities, and organizations, and is in the class of 2016’s Forbes 30 under 30. She graduated from Vanderbilt where she double majored in Spanish and Philosophy, minored in film, and earned her honors thesis on Existentialism in Contemporary Drug Cinema. Alex published her first book in Spring 2017 with PublicAffairs.

Théo Münch Project Manager

Théo Münch

Project Manager

Théo likes to make creative projects come to life. He previously worked as a research assistant at the University of Michigan's developmental psychology lab, a teacher for Freedom House Detroit, and volunteered for The Detroit Partnership before moving to New York City. He received his Bachelor's degree from the University of Michigan where he studied Psychology and Creative Writing.



We pride ourselves on staying small at Vann Alexandra, so our clients have direct access to our core team. With every job, we build unique teams of partners that span across the graphic design, film, copywriting, public relations, and social media spaces in order to execute a stellar campaign.