Hi. We are Vann Alexandra and we know how to prepare, promote, and launch crowdfunding campaigns. Our founder Alex Daly is the industry’s Crowdsourceress.

We also use our expertise with crowdfunding to offer a new kind of marketing and public relations. We call it crowd relations.

Our mission is to work on projects that make the world more beautiful and efficient. Is that you?

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50 campaigns prepared and launched. Over $20 million raised (and counting) from 100,000 backers worldwide through crowdfunding (for 1 rock legend, 2 Oscar winning filmmakers, 3 Pentagram designers, and more). Headquartered on floor 6 in Tribeca.

Crowdfunding services.

We prepare, promote, and launch campaigns for success.

Here are some of the things we do with crowdfunding creators:

–Write excellent copy around your campaign.
–Produce videos that people watch to the end.
–Write press releases that journalists read.
–Generate lists of stellar press opportunities.
–Get influencers excited about your ideas.
–Grab attention through smart email marketing.
–Offer feedback to your visuals with a designer’s eye.
–Create effective incentives, goals, and budgets.

Crowd relations services.

After launching fifty successful campaigns, clients started asking if we could handle their PR. We’re now using our expertise with crowds to offer a new kind of public relations that is as comprehensive as our crowdfunding services but goes far beyond a 30-day campaign. We call it “crowd relations.”

While traditional PR firms may wait for stories to happen, we work with our clients to create news”––through pitching diverse story angles until they stick; making introductions to great partners; advising on social media and branding; getting influencers and your community excited about various launches; and more.

A selection of our past and current crowd relations clients include:

Standards Manual, an imprint that preserves design manuals: After managing the legendary Kickstarter campaigns for both the NYCTA and NASA Standards Manuals––to raise almost $2 million–– we now run all of their media, and have landed them coverage in the New York Times, Wired, Gizmodo, Vanity Fair, Slate, Creative Review, and every design blog imagined.

Makerarm, an all-in-one digital fabricator: After raising a half million dollars on Kickstarter for this beautiful product, we continue to offer strategy around community building, offer email marketing, submit the team to prestigious design awards, manage their social media, and of course get great press.

Keap, an online candle company: We introduced Keap’s brilliant “Scent to Home” service in Fast Company, T Magazine, Dwell, Mental Floss, Apartment Therapy and more while locking in some of the best holiday gift guides, including Core77 and Fast Company.

The Underline, a 10-mile linear park under Miami’s Metrorail: We serve as media advisors to this terrific public project, which has been covered in The Huffington PostForbes, Architectural Digest, and more.

Wayward Wild, a new kind of media incubator: We helped introduce Wayward Wild to the world and then landed press in various publications such as AIGA’s Eye on Design, Design Week, and New York Magazine.

Pono, Neil Young’s high-resolution digital media player: After running Pono’s epic Kickstarter campaign, which is still the most successful hardware project ever, we managed their social media and helped build their community of passionate audiophiles.

Copenhagen Wheel, an electric wheel from MIT: After their product went viral, we created a sustainable system of communication for their buyers.



Here is a selection of some of our favorite current and past crowdfunding campaigns:

Tiller––a minimal and seamless device for tracking your time

Tiller––a minimal and seamless device for tracking your time

Take the time out of time tracking and get more work done.

64% Funded
$34,856 Pledged
Currently funding

ZIPPELIN: An inflatable, one-of-a-kind travel bag by FREITAG

ZIPPELIN: An inflatable, one-of-a-kind travel bag by FREITAG

Hand-cut in Switzerland from recycled truck tarps. Our first rolling travel bag: spacious when you need it, compact when you don't.

299% Funded
$358,531 Pledged
Currently funding

Pono Music - Where Your Soul Rediscovers Music

Pono Music - Where Your Soul Rediscovers Music

Neil Young's mission through PonoMosic is to provide the best possible listening experience of your favorite digital music.

778% Funded
$6,225,354 Pledged
Funded Apr. 15, 2014

Reissue of the 1975 NASA Graphics Standards Manual.

Reissue of the 1975 NASA Graphics Standards Manual.

The NASA Graphics Standards Manual: Designed in 1974 by Danne & Blackburn. Rescinded in 1992. Reissued exclusively on Kickstarter

596% Funded
$941,966 Pledged
Funded Oct. 5, 2015

Standards Manual

Standards Manual

The 1970 NYC Transit Authority Graphics Standards Manual, by Unimark's Massimo Vignelli and Bob Noorda, reissued as a full-size book by Pentagram designers Hamish Smyth and Jesse Reed.

743% Funded
$802,812 Pledged
Funded Oct. 10, 2014

Only on Kickstarter: THE LEADER'S GUIDE by ERIC RIES

Only on Kickstarter: THE LEADER'S GUIDE by ERIC RIES

A 250-page exclusive book + a backer-only community for new and experienced practitioners of the Lean Startup principles.

436% Funded
$588,903 Pledged
Funded Apr. 15, 2015

Makerarm-The first robotic arm that makes anything, anywhere

Makerarm-The first robotic arm that makes anything, anywhere

A complete digital fabrication system for makers everywhere: 3D print, laser, carve, plot, assemble, pick/place + more on your desktop!

124% Funded
$435,433 Pledged
Funded Nov. 10, 2015

TLC is BACK to make our FINAL ALBUM with YOU!

TLC is BACK to make our FINAL ALBUM with YOU!

We wouldn’t dream of making our final album with anyone BUT our fans. Come on y'all, BE A PART OF TLC HISTORY!

287% Funded
$430,255 Pledged
Funded Feb. 2, 2015

Reissue of Humanscale

Reissue of Humanscale

The tools to design for people. Available for the first time in decades. 3 booklets, 9 selectors, 60,000 data bits. Printed in the USA.

236% Funded
$326,109 Pledged
Funded Aug. 24, 2017

Pioneer Plaque: A Message from Earth

Pioneer Plaque: A Message from Earth

A replica by the original craftsman & reissue of NASA’s Pioneer Plaque, honoring the design by Frank Drake, Carl Sagan & Linda Salzman.

410% Funded
$286,952 Pledged
Funded Jun. 16, 2017



A 24-hour timepiece beautifully designed to change the way you see your day.

1116% Funded
$284,702 Pledged
Funded Jul. 1, 2016

RAMS: The First Feature Documentary About Dieter Rams

RAMS: The First Feature Documentary About Dieter Rams

Join me in making the world’s first feature documentary on legendary designer Dieter Rams, and in helping preserve his design archive.

139% Funded
$279,278 Pledged
Funded Jul. 22, 2016

View all campaigns


Zaib Husain

Zaib Husain
Founder, Makerarm

"Alex Daly and her team at Vann Alexandra amazed us with their talent, professionalism, and enthusiasm for our product, Makerarm. They went above and beyond to understand the potential of our disruptive technology and message it to a wide audience of media professionals, influencers, and makers around the globe. With Vann Alexandra's help, we exceeded our Kickstarter goal. We would recommend Vann Alexandra's brilliant team to anyone who wants crowdfunding success or needs to shine a spotlight on their work."

Eric Ries

Eric Ries
Author, The Lean Startup

"Crowdfunding expert Alex Daly and her colleagues shared their considerable knowledge about running a successful campaign and worked tirelessly around the clock to manage our strategy, communications, budget, and fulfillment. Having seen them in action, it’s no surprise that she has had such success with so many crowdfunding projects."

Eliot Higgins

Eliot Higgins
Founder, Bellingcat

"At very short notice Vann Alexandra managed to produce a professional and popular Kickstarter campaign, and their management of the campaign not only ensured the success of the campaign, but also the success of Bellingcat."

Marina Willer

Marina Willer
Partner, Pentagram

"I approached Vann Alexandra to help us raise money for a documentary film. Alex and her team were instrumental in steering the Kickstarter, giving us great advice on what to include on our page and in our rewards. The campaign was a great success and we surpassed our goal. We really couldn't have done it without them, thank you Vann Alexandra!"

Jesse Reed

Jesse Reed
Founder, The Standards Manual

"The success of our campaigns have been the result of three things: important content, passion for telling a story, and the guidance from Vann Alexandra. Our vision was supported by the advice and experience from the Vann Alexandra team, who day-in and day-out were a part of the campaign process—before, during, and well after. I can say with certainty that we wouldn’t have reached the massive audience we did without their hands in our efforts."


Alex Daly - Founder

Alex Daly


Alex is the industry’s “Crowdsourceress,” and she loves to work on projects that make the world more beautiful and efficient. Alex has shared her expertise at top film festivals, universities, and organizations, and is in the class of 2016’s Forbes 30 under 30.  She graduated from Vanderbilt where double majored in Spanish and Philosophy, minored in film, and earned her honors thesis on Existentialism in Contemporary Drug Cinema. Alex will publish her first book in Spring 2017 with PublicAffairs.

Matt Schulman - Head of Projects

Matt Schulman

Head of Projects

Matt loves helping innovative project creators achieve their goals. He previously interned for the Donners’ company (X-men: Days of Future Past) and Yellow Brick Road Productions (The Office) in Los Angeles, CA. Matt graduated from Ithaca College in 2014 with a B.S in Television-Radio and a minor in History.

Théo Münch - Project Manager

Théo Münch

Project Manager

Théo likes to make creative projects come to life. He previously worked as a research assistant in the University of Michigan's developmental psychology lab, a teacher for Freedom House Detroit, and volunteered for The Detroit Partnership before moving to New York City. He received his Bachelor's degree in 2015 from the University of Michigan where he studied Psychology and Creative Writing.