Hi. We are Vann Alexandra and we know how to prepare, promote, and launch crowdfunding campaigns. Our founder Alex Daly is the industry’s Crowdsourceress.

We also use our expertise with crowds to offer a new kind of public relations. We call this crowd relations.

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50 campaigns prepared and over $20 million raised (and counting) using crowdfunding (for 1 rock legend, 2 Oscar winning filmmakers, 3 Pentagram designers, and more). Headquartered in Tribeca. Our founder is a Forbes 30under30 winner who has been called a “crowdsourceress,” “Kickstarter guru,” “something of a wunderkind,” and “crowdfunding wizard.”

Crowdfunding services.

We prepare, promote, and launch crowdfunding campaigns for success.

Here are some of the things we do with crowdfunding creators:

Write clean and simple copy that reels readers in.
Produce videos that people watch to the end.
Brainstorm beautiful websites to build your crowd.
Write press releases that journalists read.
Pitch strong lists of press that does something.
Get influencers excited about your ideas.
Grab people’s attention through email marketing.
Offer feedback to your visuals with a designer’s eye.
Whip up effective incentives, goals, and budgets.

Crowd relations services.

After running fifty successful crowdfunding campaigns, we have learned what gets the crowd excited. Along the way we have built strong press and influencer relationships, too.

We offer the below services to awesome companies:

Make press kits that tell a story.
Partner with influencers who will spread the word.
Get relevant press to blow up your project.
Create tight messaging for your audience.
Offer digital media strategies that work.
Produce smart and accessible email marketing.

Our past crowd relations clients include Neil Young and MIT City Lab’s Copenhagen Wheel. Currently, our clients include The Underline, a 10 mile linear park and urban trail in Miami, and The Standards Manual, an independent publishing imprint that reissues design manuals.

Past campaigns.

Here is a selection of some of our favorite current and past crowdfunding campaigns.



comp is a redesign of the classic composition notebook––made for the 21st century.

21% Funded
$16,866 Pledged
Currently funding

Pono Music - Where Your Soul Rediscovers Music

Pono Music - Where Your Soul Rediscovers Music

Neil Young's mission through PonoMosic is to provide the best possible listening experience of your favorite digital music.

778% Funded
$6,225,354 Pledged
Funded Apr. 15, 2014

Reissue of the 1975 NASA Graphics Standards Manual.

Reissue of the 1975 NASA Graphics Standards Manual.

The NASA Graphics Standards Manual: Designed in 1974 by Danne & Blackburn. Rescinded in 1992. Reissued exclusively on Kickstarter

596% Funded
$941,966 Pledged
Funded Oct. 5, 2015

Standards Manual

Standards Manual

The 1970 NYC Transit Authority Graphics Standards Manual, by Unimark's Massimo Vignelli and Bob Noorda, reissued as a full-size book by Pentagram designers Hamish Smyth and Jesse Reed.

743% Funded
$802,812 Pledged
Funded Oct. 10, 2014

Aftermaster Pro: Your Personal Re-mastering Device

Aftermaster Pro: Your Personal Re-mastering Device

Transform the audio of your TV, phone, headphones, laptop, and virtually any audio enabled device.

363% Funded
$725,018 Pledged
Funded May. 11, 2016

Only on Kickstarter: THE LEADER'S GUIDE by ERIC RIES

Only on Kickstarter: THE LEADER'S GUIDE by ERIC RIES

A 250-page exclusive book + a backer-only community for new and experienced practitioners of the Lean Startup principles.

436% Funded
$588,903 Pledged
Funded Apr. 15, 2015

Makerarm-The first robotic arm that makes anything, anywhere

Makerarm-The first robotic arm that makes anything, anywhere

A complete digital fabrication system for makers everywhere: 3D print, laser, carve, plot, assemble, pick/place + more on your desktop!

124% Funded
$435,433 Pledged
Funded Nov. 10, 2015

TLC is BACK to make our FINAL ALBUM with YOU!

TLC is BACK to make our FINAL ALBUM with YOU!

We wouldn’t dream of making our final album with anyone BUT our fans. Come on y'all, BE A PART OF TLC HISTORY!

287% Funded
$430,255 Pledged
Funded Feb. 2, 2015

Gi FlyBike: The first electric bike that folds in one second

Gi FlyBike: The first electric bike that folds in one second

We built Gi FlyBike in the pursuit of one big idea: to transform the way millions of people commute around the world.

569% Funded
$426,980 Pledged
Funded Nov. 3, 2015



A 24-hour timepiece beautifully designed to change the way you see your day.

1116% Funded
$284,702 Pledged
Funded Jul. 1, 2016

RAMS: The First Feature Documentary About Dieter Rams

RAMS: The First Feature Documentary About Dieter Rams

Join me in making the world’s first feature documentary on legendary designer Dieter Rams, and in helping preserve his design archive.

139% Funded
$279,278 Pledged
Funded Jul. 22, 2016

The Joan Didion Documentary

The Joan Didion Documentary

We Tell Ourselves Stories In Order to Live, the first and only documentary about Joan Didion. Made with Joan, using Joan's words.

276% Funded
$221,135 Pledged
Funded Nov. 21, 2014

View all campaigns


Eric Ries

Eric Ries
author, The Lean Startup

"Crowdfunding expert Alex Daly and her colleagues shared their considerable knowledge about running a successful campaign and worked tirelessly around the clock to manage our strategy, communications, budget, and fulfillment. Having seen them in action, it’s no surprise that she has had such success with so many crowdfunding projects."

Zaib Husain

Zaib Husain
founder, Makerarm

"Alex Daly and her team at Vann Alexandra amazed us with their talent, professionalism, and enthusiasm for our product, Makerarm. They went above and beyond to understand the potential of our disruptive technology and message it to a wide audience of media professionals, influencers, and makers around the globe. With Vann Alexandra's help, we exceeded our Kickstarter goal and are currently working hard to deliver an outstanding product to our backers. We would recommend Alex Daly and her brilliant team to anyone who wants crowdfunding success or needs to shine a spotlight on their work."

Eliot Higgins

Eliot Higgins
founder, Bellingcat

"At very short notice Vann Alexandra managed to produce a professional and popular Kickstarter campaign, and their management of the campaign not only ensured the success of the campaign, but also the success of Bellingcat."

Marina Willer

Marina Willer
partner, Pentagram

"I approached Alex to help us raise money for a documentary film. She was instrumental in steering the Kickstarter, giving us great advice on what to include on our page and in our rewards. The campaign was a great success and we surpassed our £40,000 goal. We really couldn't have done it without her, thank you Alex!"

Jesse Reed

Jesse Reed
founder, The Standards Manual

"The success of our campaigns have been the result of three things: important content, passion for telling a story, and the guidance from Vann Alexandra. Our vision was supported by the advice and experience from the Vann Alexandra team, who day-in and day-out were a part of the campaign process—before, during, and well after. I can say with certainty that we wouldn’t have reached the massive audience we did without their hands in our efforts."


Alex Daly - Founder

Alex Daly


Alex is the founder of Vann Alexandra, a creative services agency that gets projects financed through crowdfunding, and the industry’s “Crowdsourceress,” a name she received in the press for her expertise in crowdfunding. Her clients include Neil Young, Oscar-winning filmmakers, Pentagram designers, Eric Ries, and TLC, the best-selling female group of all time. Alex has served on panels at top film festivals and universities, is in the class of 2016’s Forbes 30 under 30, and will get her first book published in 2017 by PublicAffairs, an imprint of Hachette Book Group.

Before transitioning into crowdfunding, Alex was a producer, and her films have been selected by the world’s most prestigious festivals including Sundance and Tribeca. Before that, she was a journalist for numerous publications, including New York magazine and SPIN, as well as the sole researcher for WSJ. magazine. Alex graduated from Vanderbilt University, where she double majored in Spanish and Philosophy, minored in film, and earned her honors thesis on Existentialism in Contemporary Drug Cinema.

Matt Schulman - Project Manager

Matt Schulman

Project Manager

Matt Schulman is a New York based comedy writer from Northern Virginia whose work has been featured in Asinine Poetry and Comedy Wire. Last Spring, Matt co-wrote the independent comedy film Just Wingin’ It, which premiered at Ithaca College in May of 2014. Before moving to New York City, Matt worked in Development Intern for the Donners’ company (X-men: Days of Future Past) and Yellow Brick Road Productions (The Office) both based in Los Angeles, CA. Matt is an Ithaca College graduate with a B.S in Television-Radio and a minor in History. His passions include comedy, major league baseball, history, and heavy metal.

Théo Münch - Project Manager

Théo Münch

Project Manager

Théo is a New York based writer from France by way of Michigan, whose work was featured in the University of Michigan's Café Shapiro Anthology. His knowledge extends into design, sexuality studies, contemporary art and social media. Before coming to Vann Alexandra, he worked as a research assistant in a developmental psychology lab, a teacher for Freedom House Detroit, and volunteered for The Detroit Partnership. He received his Bachelor's degree from the University of Michigan where he studied Psychology and Creative Writing. He enjoys finding the biggest possible slices of pizza in the city, writing poetry, discovering new music, and traveling around the world.